Beth Helvey May 5, 2025
When you sell your home, there’s a good chance you’ll hire a real estate agent because they have the experience, tools, and access to networks you don’t. They understand the local market, know how to price a home strategically, and have the know-how to market it effectively to attract qualified buyers.
So when they offer advice—about pricing, staging, timing, or marketing—it’s natural to trust that they know what they’re doing.
However, it’s still worth asking thoughtful questions to make sure their advice and strategy fits your specific goals and circumstances.
That’s especially true when agents have extremely different views on how to market your home….
One topic that’s sparked a lot of debate lately is how (and when) a listing is made public.
Specifically, whether it should be shared immediately on the multiple listing service (MLS) and third-party sites where most buyers browse… or held back for a period of time as an exclusive or delayed listing.
This has been thrust into the spotlight thanks to a recent policy change issued by the National Association of Realtors, giving sellers and their agents alternative listing options.
Previously, a property had to be listed on the local multiple listing service within one day of being marketed to the public. Now agents can offer sellers who would like to limit the exposure of their home—for privacy or other reasons—the ability to list their house as an “office exclusive” listing, or a “delayed marketing” listing.
Here’s a quick summary of what those terms mean:
Either of these approaches may be a smart strategy for you, but they aren’t without tradeoffs—and they definitely aren’t right for every seller.
The point of this article isn’t meant to declare one way or another is “right” or “wrong” overall. It’s just to make sure you, as a seller, understand that it’s something you need to fully think through before making your decision.
If your agent suggests either of these approaches, here are some questions worth asking:
When selling a home, your strategy should fit your goals—not just follow a trend or default to whatever your agent usually does. That’s why it’s so important to have honest conversations about the options available and how they align with your priorities.
Hire an agent who is not only knowledgeable but also willing to answer your questions and walk you through the pros and cons of each approach—without pressure. The right agent isn’t just there to “take over” the process, but to guide you in making informed, empowered decisions that match your needs.
The Takeaway:
A recent policy change has opened the door to more flexible listing strategies—giving sellers the ability to control when and how their home hits the market. While these options can offer benefits like privacy or extra prep time, they can also reduce exposure and limit interest if not used thoughtfully.
What matters most is that the marketing strategy fits you. The key is to ask questions and work with an agent who can explain all the options, walk you through the tradeoffs, and tailor a plan that supports your specific goals.
May 1st is the First Official Day of Turtle Nest Season
Seriously, Don't Skip It
Or to Start Your Income Property Journey?
Why You Shouldn’t Believe Every Headline (Or Chart) You See Online
Here’s How Thinking Like a First-Time Buyer Can Help
Cirque St. Armands Beachside has replaced Lido Key’s Holiday Inn—and it’s a major upgrade.
Here’s How To Use It
Trends in Sarasota and Manatee Counties
10 Small Fixes That Can Make or Break the Sale of Your Home
Factors That Can Affect Your Preapproval
It Is in Sarasota!
And How to Keep Yours on Track
You May Want to Find Out.
You May Decide to Move
Sarasota just witnessed an extraordinary rainfall event yesterday, one for the record books.
It’s probably part of why it fetched such a high price, setting a new record for tony Longboat Key.
Many homeowners looking to sell feel like they’re stuck between a rock and a hard place right now.
Hurricane season started in Florida a few days ago and runs through November.
I’d love to hear from you! Whether you’re buying, selling, or just exploring your options, I'm here to provide answers, insights, and the support you need. Contact me and start planning your next move.