Market Monday
January 12, 2026
January 12, 2026
🌴 Sarasota Market Report | Jan 5–11, 2025 🌴
The first full week of January came in strong, and it is clear that Sarasota’s busy season did not ease in quietly. It turned on fast.
Compared to last week:
✨ New Listings: 503 → 830 ⬆️⬆️
✨ Cancelled: 297 → 183 ⬇️
✨ Closed Sales: 437 → 362 ⬇️
✨ Pending: 384 → 500 ⬆️⬆️
✨ Back on Market: 165 → 175 ⬆️
✨ Price Changes: 733 → 1,223 ⬆️⬆️⬆️
👉 Week to week takeaway: Inventory surged, buyer activity jumped, and sellers are making aggressive pricing moves. The spike in price changes is significant and expected when this many new listings hit the market at once. Sellers are adjusting quickly to compete, and buyers are responding, which shows up clearly in the jump in pending sales.
👉 Looking at the bigger picture: Over the last several weeks, Sarasota has moved decisively out of the holiday slowdown and straight into peak season. Nationally, interest rates have stabilized and expectations of future reductions are keeping buyers engaged. Locally, a very calm storm season carried momentum straight into January, and out of state buyers are active earlier than usual this year.
This combination of rising inventory, heavy price adjustments, and strong pending activity points to a market that is busy, competitive, and still offering opportunity for prepared buyers. Sellers who price correctly are seeing movement, and buyers who stay alert have leverage while inventory remains elevated.
🏡 The season is off to a big start, and January is already setting the tone for a very active first quarter.
Freezing = anything that requires a jacket we forgot we owned
Market Report for January 5-11,2025
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